Marketing Services
Parson’s Porch Books outsources it marketing service to Ingram Content and IBPA. We can better serve our author and save you money.
Here’s a free guide for DIY Marketing.
Ingram Content iPage
As you become more focused on marketing efforts, you can rely on Ingram to serve as your connection to the book trade market. Our relationship with booksellers and librarians, as well as expertise in physical and digital marketing, make Ingram a unique partner in helping you get the word out globally and promote your titles effectively.
iPage Listing
Advertise your book where thousands of bookstores and libraries order directly from Ingram Content Group—one of the industry’s largest book distributors.
With more than 150,000 monthly views, and 70,000 registered users, Ingram’s online ordering platform–ipage–makes it easy for bookstores and libraries to search, discover and order books just like yours.
Purchase your spot in a monthly ipage title listing and get:
Discoverability – The opportunity for thousands of bookstores and libraries to discover and order your book
Marketing Promotions – Multiple promotional activities to increase visibility of this monthly list, including:
Visibility from the home page of Ingram's ordering platform
Listed on Ingram's Catalog Discovery page
Promotion of "ipage title list" in three bookseller and library targeted newsletters (32,000 email circulation)
Fee for iPage Listing - $250.
Social Media
People use Facebook and Instagram to share and keep up to date on people and things that matter to them—their friends, their interests, and even books they might want to read. With their huge user databases, Facebook and Instagram offer numerous opportunities for your book marketing campaign—from potentially generating traffic to your website to assisting in creating some visibility and book discovery.
Get started with the Social Media Advertising Basic package. Xlibris connects you with readers by advertising your book to Facebook users likely interested in your book genre or topic.
Here’s how it works:
We will create a custom audience that specifically targets potential readers who might be interested in your book.
An image ad of your book will be shown at least a million times on Facebook and Instagram’s news feeds. Note: Instagram ads appear on mobile only.
We will monitor and manage your ad campaign.
Note: Facebook retains the right to decline to show ads based on their own policies and practices.
WHAT YOU NEED TO KNOW
Facebook is the most popular social media platform, with 1.5 billion users worldwide visiting the site on a daily basis. In the US, 68% or roughly two-thirds of adults are Facebook users. Instagram has the second highest user engagement, with 35% of the population being active users.
Fees are based on your budget and audience reach.
IBPA Advertising Options
Parson’s Porch Books is a member of Independent Book Publishers Association (IBPA).
IBPA provides opportunities for advertising author’s books of its participating members:
Advertising opportunities
IBPA Independent (bi-monthly print magazine)
IBPA Independent This Week (weekly e-newsletter)
IBPA-online.org Website